IEC & SSBCC Strategies for Reproductive & Child Health Behaviour Change: Theory and Practice

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This book – “IEC & SSBCC Strategies for Reproductive & Child Health Behaviour Change: Theory and Practice” is perhaps the first book that gives a chronological record of India’s Information, Education and Communication (IEC) efforts made in the field of reproductive and child health behaviour change. It covers all such activities carried out by different stake holders starting from Family Planning Programme of India that was launched in 1952 up to today’s comprehensive health care programme of India – National Health Mission. Ample number of visual aids developed during various periods of the programme is what makes it interesting and informative. Another novel element of this book is introduction of six components covered in “Sustainable Social and Behaviour Change Communication (SSBCC) Strategy Framework” which is a “Multi-Pronged Communication Strategy (MPCS)” and a comprehensive model that has been developed and given the name “Sustainable Social and Behaviour Change Communication (SSBCC) Model”. It contains a set of two sub models with “Multi – Stage Flow Approach (MSFA)” that was developed and presented by the author Dr. Hitaishi Singh after putting in more than 15 years of efforts. Over all this is a well organised book which gives an in-depth understanding of health behaviour change communication process. It covers theories, models and concepts of health behaviour change and communication in a systematic manner. This book is recommended to be used by the students doing P. G. dissertation, doctorate or post-doctorate research, and for other researchers, academicians, demographers, policy planners, public health practitioners, health behaviour change professionals, and family welfare programme implementers from Indian sub -continent and other alike areas across globe.

Publisher ‏ : ‎ New Royal Book Company (1 January 2021)
Language ‏ : ‎ Middle English
Hardcover ‏ : ‎ 447 pages
ISBN-10 ‏ : ‎ 9392162200
ISBN-13 ‏ : ‎ 978-9392162206
Reading age ‏ : ‎ 18 years and up
Country of Origin ‏ : ‎ India